NOVEMBER 29 | Read the full archive of past editions here
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Hey y’all,
Happy Friday!
Welcome to another edition of Being Right Brained – Inspiration and ideas for designers and creative folks to work, think, and feel better.
I’m doing some serious mental gymnastics right now to turn a whole paragraph into one sentence, skipping the intro so we can get straight to the point—there’s a lot to chat about today!
Networking is the most talked about and the most underpracticed reality of the creative working world. We’ve all been told a million times that networking is the key to a better, richer career—but no one ever really tells you how to do it. And if you’ve spent a few years in the creative industry, you probably already know just how important it really is!
Let me kill the suspense for you!
7 principles to apply while networking
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This is the foundation for building meaningful connections while networking: a simple yet powerful mindset shift. Instead of asking, "What can I get from the network?" think, "What can I give?" This shift starts with believing that you have value to offer—no matter if you're just starting out or an 18-year-old writing to a top startup CEO. Giving doesn’t have to be grand or life-changing. It can be as simple as:
- Connect them with someone in your network who can support their current needs.
- Suggest a thoughtful improvement for a small UX, copy, or design issue you noticed.
- Share fresh insights on their product or design approach instead of critiquing their logo.
- Offer to brainstorm ideas for a side project or campaign (great for small businesses).
- If you're meeting a potential client for the first time, go with an agenda! Be considerate of the other person’s time and make a list of three to five very specific questions you would like to discuss with them. The person will remember you for your preparedness and efficiency.
- Pick your environment. It always doesn’t have to be a table with a pretty background, it can also be a place that lights you up. Recently I spoke to the founder of one of the leading Indian start-ups. He spoke to me while he was in the NY Central Park(which I thought was a pretty cool thing to do). It helped break the ice and made the conversation really easy-going and relaxed.
- Remember, people, will only see what you want them to see. You may get nervous before your conversations but people don’t see that when they talk to you. Only you’re aware of your dilemma and anxiety, and no one will notice unless you tell them.
- Increase and expand the number of people you know. Start by reaching out to one person a month, and then as you find it less overwhelming to do take it to one in a week. (remember the first principle while you do this - thoughtful, genuine give first approach!)
- Showcase a deep and genuine interest in people’s stories. People trust people who they think are genuinely invested in the conversation. Engage with them by really listening and asking questions that don't result in 'Yes' or 'No' (For instance, instead of asking "Is your day going well", ask "How is the day looking for you?"). Remember, closed questions lead to answers, open-ended questions lead to conversations.
- Ever heard the phrase "Out of sight, out of mind?" That’s exactly what happens if you don’t stay connected! All the effort you’ve put into building a relationship becomes 10x more impactful when you follow up and stay in touch.
But staying in touch isn’t about spamming someone with daily "hi"s.
It’s about thoughtfulness—sharing something that reminds you of them, sending over a resource they might find useful, or simply wishing them well during the New Year. Celebrate your wins with them, show up occasionally, and keep the connection alive without being overwhelming!
Wrapping up with a quote:
"Nothing influences people more than a recommendation from a trusted friend." – Mark Zuckerberg
Here's your cue: Be that recommendation, network the right way.
Over to you now.
Stay creative,
Apeksha
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